Monitor Live Streaming Campaigns in Real Time
Track every sponsored stream with chat analytics, sentiment scoring, brand moments, and VOD links. No other platform offers this for Twitch and Kick.
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Automatic per-stream reports with VOD thumbnails, viewer data, chat engagement, and sentiment scoring
What Gets Captured Every 5 Minutes
StreamOptima polls each live stream on a continuous cadence, building a granular timeline of performance data throughout the entire broadcast.
Viewer Count
Real-time from Twitch/Kick API
Chat Velocity
Messages per minute
Unique Chatters
Individual participants vs total viewers
Sentiment Score
Positive/negative/neutral from chat analysis
Brand Commands
Count of !brandname usage
Language Breakdown
Audience language distribution
Campaign-level KPIs, detection timeline, and creator performance rankings
Campaign KPIs at a Glance
The campaign dashboard surfaces every metric that matters: creators assigned and activated, activation rate, streams tracked, total viewer-hours delivered, estimated media value (ESV), average ACV per stream, and a ranked leaderboard of creator performance — all updated as streams complete.
Know Exactly When Your Brand Was Mentioned
StreamOptima cross-references chat velocity spikes with campaign keyword detection to flag the exact timestamp during a stream when your brand was likely activated — giving you verifiable proof of placement.
Velocity Spike + Keyword
Chat velocity spike detected simultaneously with campaign keyword activity in chat. Strong signal of live brand mention.
Velocity Spike Only
Chat volume surged significantly above the stream average without a keyword match. Likely a notable on-stream event.
Keyword — No Spike
Campaign keyword appeared in chat without a corresponding velocity surge. Organic or low-intensity reference.
Brand moment at 1h 30m into stream — 94 msg/min (3× average), 38 !brand commands, 8,420 viewers, 81% positive sentiment
Full Stream Reports with VOD Links
Every monitored stream generates a complete performance report the moment it ends.
How StreamOptima Compares
No other campaign analytics platform was built specifically for live streaming.
| Feature | StreamOptima | Gamesight.io | Lurkit.gg | StreamHatchet |
|---|---|---|---|---|
| Real-time Stream Monitoring | ✓Every 5 min | ✓Basic | ✗ | ✓Basic |
| Chat Sentiment Analysis | ✓Per-stream | ✗ | ✗ | ✗ |
| Brand Moment Detection | ✓With confidence levels | ✗ | ✗ | ✗ |
| Chat Velocity Tracking | ✓ | ✗ | ✗ | ✗ |
| Per-Stream VOD Links | ✓Automatic | ✗ | ✗ | ✗ |
| Command Usage Tracking | ✓(!brand counts) | ✗ | ✗ | ✗ |
| Creator Performance Ranking | ✓ | ✓Basic | ✗ | ✓Basic |
| Kick Campaign Support | ✓ | ✗ | ✗ | ✓Limited |
| Estimated Media Value | ✓ESV formula | ✗ | ✗ | ✓Basic |
Works for Both Twitch and Kick
The first campaign monitoring tool with native support for both platforms
Twitch
- ✓Full chat monitoring and analytics
- ✓Real-time viewer count tracking
- ✓Sentiment analysis and scoring
- ✓Brand command tracking
- ✓Automatic VOD links and thumbnails
- ✓Chat velocity and engagement metrics
Kick
- ✓Real-time viewer count tracking
- ✓Automatic VOD links and thumbnails
- ✓Per-stream performance reports
- ✓Creator performance ranking
- ↻Chat-level monitoring expanding
Frequently Asked Questions
Everything you need to know about campaign monitoring on StreamOptima.
Ready to See Every Campaign Moment?
Set up a campaign in minutes. StreamOptima handles the monitoring automatically from the first stream to the final VOD.
Start monitoring your next campaign →